题目：Impacts of Retailer Power on Store Brand Introduction When Consumers Are Biased Against Store Brand: The Implications for Public Policy
主持人：慕银平 教 授
Abstract: In this paper, we examine the implications of channel power shift on store brand introduction decisions. Our analysis shows that, contrary to our intuition, the store brand becomes less appealing to the retailer as power shifts from a manufacturer to a retailer. As the retailer becomes more powerful vis-a-vis the manufacturer, the quality threshold for the store brand to be introduced becomes higher. Further, as more channel power shifts from the manufacturer to the retailer, the store brand market share and the value of store brand to the retailer decrease. The results of our empirical analysis, based on a six-year panel data from 31 product categories sold by 107 retailers, are consistent with the key predictions from our analytical model.
Our results offers a new explanation for the differences in retailers' store brand strategies and shifts in these strategies over time. Our results also add to the discussion of antitrust regulations regarding retail merges by presenting a new adverse effect of retail concentration.
史瑞霞博士2009年毕业于德克萨斯大学达拉斯分校，现为圣地亚哥大学运营管理副教授。史博士已发表国际期刊和国际会议论文16篇，均为SCI、SSCI检索。其中包括5篇UT Dallas 24顶级期刊 (POM)，2篇控制类顶级期刊 (SIAM和Automatica)。史博士是POM杂志的编委会成员（2011至今），担任过POM （2011，2018）年会的track chair，INFORMS （2007，2015）年会的invited session chair。史博士曾就职于飞利浦, 万特等跨国公司，具有丰富的供应链管理实际经验。
2018. 06. 25